Startup Adopts New Ways To Streamline Car Buying Process In US Market

CARHP is a forthcoming startup catering to the US automobile market. It serves as an online automobile information site that provides in-depth car reviews, ratings, comparisons and local listings for new and old cars.

CARHP is in its beta stage, however, their inventory already boasts a collection of over 2000 car reviews from 2016 to present.

CARHP is funded and incubated by Collegedunia.com - India’s premier college search portal. The team brings together young talent that is passionate about automobiles, and relevant industry experience in content, data and digital marketing.

A marvelous dealership experience wouldn’t be sufficient for building a good relationship with the prospective buyers. An increasing number of vehicle buyers spend a considerable amount of time on online research. In-depth car reviews published by CARHP use a unique approach to inform the users about their prospective buy. The car that is being reviewed is stacked against four closely matched competitors. In-depth tables which list out specifications are used along with reviews that accurately pit the car against the competition.

A study from McKinsey & Company mentions the increasing complexity of the consumer decision journey that will force virtually all companies to adopt new ways of measuring consumer attitudes, brand performance, and the effectiveness of marketing expenditures across the whole process.

CARHP stands out as a different website. Instead of relying only on a single parameter, be it content, car specification or inventory at the local dealer. CARHP strives to bring content and inventory together with a special emphasis on data. Instead of relying just on content for a major car buying decision. Bringing data into perspective helps us to make a more informed decision.

CARHP will reserve special space and attention for vehicles that are environment friendly. A report from United States Environmental Protection Agency (EPA) mentions that transportation accounted for the largest portion of total U.S. GHG emissions in 2016. All vehicles that use renewable energy sources significantly reduce the carbon footprint and ease the demand on consumption of fossil fuels as primary energy source. At CARHP we advocate for usage of such vehicles in an extensive manner.